One of the factors determining the conversion rate of an e-commerce website is the user interface. If the website is easy to use and the customer can find the product he or she wants quickly, a visit is more likely to convert into a sale. On the other hand, if the user has to spend a lot of time, searching the various options, they may decide to postpone placing the order.
Unlike computer and other hardware products, the user interface design can be a major factor for a buyer purchasing clothes and accessories. Most online stores offer a number of variations in clothes like colours available and sizes. So a buyer has to use the drop down menu to check whether his or her preferred size and colour are available. If these are not in stock, the buyer has to check the other options available. There are many fashion websites which regularly conduct sales, and only limited numbers of a particular item are available. If the website is designed with a drop down menu to check the availability of different sizes of a particular product, just finding which items are available can be very time consuming. Though it may involve some amount of programming, eliminating these minor irritants can greatly boost sales.