An opportunity which many online stores miss out, is the stocking of ethnic clothes and related products.
This problem has become worse in the last few years, with increased surveillance and a decrease in the number of shops stocking Indian clothes. Many online stores in India stock an extremely limited range of ethnic clothes . One of the largest retailers in India has a very well designed store with a large variety of ethnic clothes, but the quality control for the product shipped could be improved. A customer may tolerate a poor quality product once or twice , but will not want to waste his or her money again shopping at the store again. They should also clearly indicated whether the clothes need to be dry cleaned or not, it affects the purchase decision.
The other overlooked aspect is that many stores stocking ethnic clothes do not indicate the size/dimensions of the clothes clearly. Most stores have clothes from different suppliers, and each supplier has different dimensions for small, medium, large sizes, the lengths. Returning clothes or any product ordered online can be very time consuming. The small and medium sizes are suitable for people in their teens and twenties, while most college students today usually prefer to wear western clothes. Most buyers of ethnic clothes are usually in their mid thirties and would prefer larger sizes.