Many internet and ecommerce websites try numerous offline methods to boost their sales and customer base such as TV commercials, newspaper advertisements. However, this does not work due to a very fundamental problem of internet availability in India. In some areas, internet connectivity is available at a reasonable price and internet users can surf the internet without worrying about expenses . In other areas, accessing the internet becomes expensive because of many reasons such as
1.Refusal to provide an internet connection by certain ISPs.
2. Bandwidth theft – the internet connection is used by someone other than the subscriber.The subscriber gets a slow internet connection and is forced to pay the bill for internet usage which some one else uses.
3. Hacking of computers and laptops by anonymous hackers, who remain unaffected and are well protected, while the innocent internet user has his or her life ruined due to the slander campaign and pay up for the damages caused by the hackers. The internet may have a lot of information, but it is not worth spending much time online, if the person is left penniless in his or her old age, or framed for crimes he or she did not commit.
4. Identity theft – online usage patterns are analysed, and one person spends the money, does the work, someone else gets the credit.
For a person with a non-IT background, it is very difficult to get any kind of support or assistance when the computer is hacked, as most other people do not face a similar problem. For example, I noticed that a certain Url was not accessible on a laptop. However, the same url could be opened on the laptop of other users sharing the same wifi connection.
An internet user has been trying to make a purchase on an Ecommerce website at home, but the connection is so slow (it is a 3G connection) that it takes 5 minutes to open a single page. It is not advisable to make the same purchase in a cybercafe using a credit card due to security reasons, so the buyer will be forced to buy offline.