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The complexity of the online store depends on the type, number of products being sold, amount of time and effort the seller would like invest in selling online
For an online store there are several options available
1. sell online through a portal
2. marketplace or marketplace store/shop
3. have separate domain name, website and sell online.
For many offline sellers, selling online through a portal can be the most cost effective option as they only have to list their product for sale, and will be notified if a sale has taken place. Collecting payment from the buyer will be handled by the portal
Marketplaces give more control, however, a fee has to be usually paid.
Having their own website can be the best option, however, having a competent admin/webmaster will be important as downtime can adversely affect sales.
For more details or if any clarifications are needed send an email to firstname.lastname@example.org